Cool Culture
Connecting families to NYC art and culture — A family's first ticket to a lifetime of learning
About Cool Culture
Cool Culture believes that art is a human right, a powerful means of self-expression, and a bridge that allows us to transcend boundaries between and across cultures to build community and increase our capacity for dialogue and understanding.
Since 1999, Cool Culture has empowered over one million families by making art, culture, and creativity accessible to all. The organization helps over 50,000 income-eligible families access and enjoy 90+ of NYC's world-class cultural institutions for free.
Cool Culture collaborates with families and educators to advocate for cultural equity and social change, using art and culture as vehicles for transformation that engage our emotional, intellectual, and political imaginations.
Connecting Families to NYC Art & Culture
Programs & Initiatives
At the core of Cool Culture's work is the use of art and culture as a vehicle for transformation that engages our emotional, intellectual and political imaginations.
Citywide Cultural Access Program
Free admission to 90+ museums and cultural institutions across NYC for income-eligible families
We Are All Curators
Empowering families to become curators of their own cultural experiences
Neighborhood-based Initiatives
Community-focused programs bringing art and culture directly to neighborhoods
Health + Wellbeing Initiative
Connecting families through creativity to inspire collective wellbeing and healing
Cool Culture Family Pass
Enrollment for the 2025–2026 Cultural Access Program is now open to all partners! The Cool Culture Family Pass provides families with children in Pre-K through 3rd grade free admission to 90+ museums and cultural institutions across NYC.
Benefits Include:
- Free admission to 90+ cultural institutions across all five boroughs
- Access for families with children in Pre-K through 3rd grade
- Year-long cultural adventures and learning experiences
- Opportunities for family bonding through art and culture
Strengthening Cross-Cultural Connections
Diverse Families
Families from diverse backgrounds across all five boroughs of New York City
Multiple Languages
Nearly half of Cool Culture families speak a language other than English at home
1M+ Families
Over one million families positively impacted since 1999
Our Partnership Network
Cultural Institutions
Community Leaders & Influencers
Government Agencies
ECCs & Schools
Community Based Organizations
Join the Cool Culture Community
Unlock a year of cultural adventures for your family. Enrollment for the 2025–2026 program is now open.